web experience

Web Manager

Dyndrite
Seattle, WA (remote)
February 2021
 - 
  • Managed dyndrite.com website efforts and analytics reporting for marketing KPIs
  • Managed Hubspot CRM database for marketing qualified leads, including web forms, contact lists and email marketing
  • Created new web functionality including interactive diagrams for software product marketing efforts
  • Designed Google Data Studio dashboards for reporting on leads, event registrations and website goal conversions

Director of Web & Analytics

Explore Asheville Convention & Visitors Bureau
Asheville, NC
March 2019
 - 
March 2020
  • Directed ExploreAsheville.com website efforts and managed data, analytics and research projects for the official tourism marketing organization for Asheville, NC
  • Managed a full time web developer and oversaw website refresh project
  • Managed vendor relationships and worked directly with third party vendors, including digital marketing agency, search engine optimization agency and data, research and survey vendors
  • Developed dashboards for data analysis of destination performance goals and KPIs 

Web Manager

Explore Asheville Convention & Visitors Bureau
Asheville, NC
December 2015
 - 
February 2019
  • Managed ExploreAsheville.com, a tourism website averaging 450,000 user sessions per month
  • Designed and developed advertising landing pages and managed ad tracking pixels and scripts using Google Tag Manager
  • Created analytics dashboards with Google Data Studio for analyzing web traffic volume and sources, conversion goals and KPI
  • Managed agency relationships to optimize the website for search engine visibility and goal conversion rates
  • Implemented personalization tactics with Bound 360, implemented user generated content with CrowdRiff and improved website accessibility and SEO with SiteImprove
  • Worked with stakeholders to develop new features such as Chow Chow, Fall Color Map, Advertising Landing Pages, Urban Trail, Summer of Glass and Explore Asheville Radio, incorporating SoundCloud, Google Maps and CrowdRiff APIs
  • Designed monthly MailChimp newsletters

Founder

Wordalot Web Design
Black Mountain, NC
January 2013
 - 
December 2015
  • Designed and developed responsive WordPress, Drupal and Shopify websites for clients in education, retail, real estate, healthcare and technology sectors
  • Responsible for all stages of website creation from initial design and architecture to development, deployment, hosting, management and client training
  • Collaborated with 3D Systems developers to launch a responsive eCommerce Magento website for the merger of The 3D Studio and Gentle Giant, LTD and to develop new pages for a Drupal-based corporate website

Director, Internet Services

Charlotte Chamber of Commerce
Charlotte, NC
October 2003
 - 
December 2007
  • Managed CharlotteChamber.com, a website with over 80,000 unique visitors per month
  • Launched new content management system
  • Managed online store, events database and revenue-generating online advertisements

Instructor

ECPI College of Technology
Charlotte, NC
June 2002
 - 
September 2003
  • Designed curriculum for web development, programming, and database courses
  • Taught courses including Intro to HTML, Advanced Web Page Design, Database Design, SQL Programming, Visual Basic, System Concepts, Java, Windows Advanced Server, Web Server Management, Flash, Photoshop, Microsoft Office

Web & Digital Media Specialist

Three Point Oh
Greenville, SC
January 2000
 - 
May 2002
  • Designed and implemented interactive sales and training websites and digital experiences
  • Created 3D models, 3D renderings and animations for corporate videos
  • Received a national Axiem Silver Award for the design and implementation of a Michelin North America sales tool

Research Assistant, Computer Science

Clemson University
Clemson, SC
August 1998
 - 
December 1999
  • Participated in research for CAEFF, Center for Advanced Engineering of Films and Fibers, a National Science Foundation Research Center
  • Developed an interactive 3D visualization tool for displaying multi-dimensional fluid flow datasets using OpenGL

Bachelor of Science, Computer Science

Furman University
Greenville, SC
September 1994
 - 
June 1998
  • Graduated Cum Laude
  • Participated in Undergraduate Research funded by NASA JOVE to develop 3D visualizations for a Global Climate Model and presented papers at NCUR and ACM Mid-Southeast Conferences

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