Hey there! I’m a web professional based in North Carolina.

my portfoliomy Experience

Web Projects

Catering Website

Green Light Cafe

Freelance

New marketing website for catering company local to the Asheville, NC area.

Dyndrite Website

Dyndrite Corporation

Dyndrite creates software and APIs for the Additive Manufacturing/3D Printing industry.

Explore Asheville

Buncombe County TDA

Explore Asheville

Explore Asheville is the official tourism site for Asheville, N.C., averaging 450,000 user sessions per month.

more web projects

Web experience

Web Manager

Dyndrite
Seattle, WA (remote)
February 2021
 - 
  • Managed dyndrite.com website efforts and analytics reporting for marketing KPIs
  • Managed Hubspot CRM database for marketing qualified leads, including web forms, contact lists and email marketing
  • Created new web functionality including interactive diagrams for software product marketing efforts
  • Designed Google Data Studio dashboards for reporting on leads, event registrations and website goal conversions

Director of Web & Analytics

Explore Asheville Convention & Visitors Bureau
Asheville, NC
March 2019
 - 
March 2020
  • Directed ExploreAsheville.com website efforts and managed data, analytics and research projects for the official tourism marketing organization for Asheville, NC
  • Managed a full time web developer and oversaw website refresh project
  • Managed vendor relationships and worked directly with third party vendors, including digital marketing agency, search engine optimization agency and data, research and survey vendors
  • Developed dashboards for data analysis of destination performance goals and KPIs 

Web Manager

Explore Asheville Convention & Visitors Bureau
Asheville, NC
December 2015
 - 
February 2019
  • Managed ExploreAsheville.com, a tourism website averaging 450,000 user sessions per month
  • Designed and developed advertising landing pages and managed ad tracking pixels and scripts using Google Tag Manager
  • Created analytics dashboards with Google Data Studio for analyzing web traffic volume and sources, conversion goals and KPI
  • Managed agency relationships to optimize the website for search engine visibility and goal conversion rates
  • Implemented personalization tactics with Bound 360, implemented user generated content with CrowdRiff and improved website accessibility and SEO with SiteImprove
  • Worked with stakeholders to develop new features such as Chow Chow, Fall Color Map, Advertising Landing Pages, Urban Trail, Summer of Glass and Explore Asheville Radio, incorporating SoundCloud, Google Maps and CrowdRiff APIs
  • Designed monthly MailChimp newsletters

Founder

Wordalot Web Design
Black Mountain, NC
January 2013
 - 
December 2015
  • Designed and developed responsive WordPress, Drupal and Shopify websites for clients in education, retail, real estate, healthcare and technology sectors
  • Responsible for all stages of website creation from initial design and architecture to development, deployment, hosting, management and client training
  • Collaborated with 3D Systems developers to launch a responsive eCommerce Magento website for the merger of The 3D Studio and Gentle Giant, LTD and to develop new pages for a Drupal-based corporate website

Director, Internet Services

Charlotte Chamber of Commerce
Charlotte, NC
October 2003
 - 
December 2007
  • Managed CharlotteChamber.com, a website with over 80,000 unique visitors per month
  • Launched new content management system
  • Managed online store, events database and revenue-generating online advertisements
more web experience

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